GotGinch = 2 guys, 1 RV, 35,000 pairs of ginch

Media Advisory - FOR IMMEDIATE RELEASE

GotGinch = 2 guys, 1 RV, 35,000 pairs of ginch (men’s underwear) delivered to 10 homeless shelters from Vancouver to Halifax

Calgary, AB (September 21, 2011) – Tuesday, September 27th is the first stop in a cross-Canada odyssey by two Calgary-based philanthropists and entrepreneurs. Brent King and Robb Price are hitting the road and driving over 7,000 kms from Vancouver to Halifax in an RV to deliver 35,000 pairs of ginch (men’s underwear) to homeless shelters from coast to coast.
This cross-Canada underwear drive, otherwise known as GotGinch, is in its third year. In 2009, entrepreneur Brent King came up with the concept and delivered 25,000 pairs of ginch. The campaign has been so successful (and so needed) that he has stepped it up each year and has increased from 25,000 in 2009 to 30,000 in 2010 to the 35,000 pairs of ginch that King and Price are delivering this year.

King and Price are travelling the open road from September 27 to October 6 in an RV bulging at the seams with underwear, stopping along the way to deliver 3,500 pairs of the ginch to each of the ten homeless shelters in Vancouver, Calgary, Edmonton, Saskatoon, Regina, Winnipeg, Toronto, Ottawa, Montreal and Halifax.

So why are two guys prepared to spend two-weeks in tight living quarters...again... in an RV with 35,000 pairs of ginch? In 2008 Brent was inspired by the asking of a simple question of The Mustard Seed in Calgary - "what do you need?” The response was a simple one – men’s underwear. Brent, an inventor and entrepreneur who has always had a unique way of looking at problems in order to solve them, got to work. Money was raised through the help of friends, family and business colleagues; a supplier for a large quantity of underwear was sourced; the order placed; an RV arranged and voila - GotGinch was born.

In 2010, this type of ‘problem solving’ approach inspired another entrepreneur, Robb Price, to join Brent on his cross-Canada underwear drive. Robb is the founder of DeliverGood.org. DeliverGood is a free online tool that matches charities and non-profits who need stuff (goods) with people and companies who have stuff. Launched on the underwear drive last year, DeliverGood.org is now working with hundreds of charities and non-profits across North America and helping to connect them with donors who have what they need.

The Schedule:


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Follow GotGinch across the country at www.facebook.com/DeliverGood

For more information:

GotGinch/DeliverGood:

Robb Price - DeliverGood - Founder 
Brent King - GotGinch

Tel: (403) 837-7622

Email: media@delivergood.org 
www.delivergood.org
www.delivergood.org/gotginch

Or, visit out online media room at www.delivergood.org/mediaroom which includes:

• Images + cutlines
• 30 second audio/video clips
• Quotes
• Fun facts
• Bios of Brent King and Robb Price
• Full tour date schedule for Vancouver, Calgary, Edmonton, Saskatoon, Regina, Winnipeg,Toronto, Ottawa, Montreal and Halifax.

About DeliverGood.org
Launched by Robb Price in 2010, DeliverGood.org matches charities and non-profits who need stuff with people and companies who have stuff. Now working with hundreds of charities North America wide, DeliverGood is 100% free to charities and donors. To learn more, please visit www.delivergood.org